One local business per test centre page.
Somebody reading the Exeter page is learning to drive in Exeter, right now, and is actively trying to sort their test out. If you teach, service cars or insure young drivers near a test centre, that is about as specific as an audience gets. One sponsor per centre, clearly labelled, and nothing else on the page for sale.
Read this before you spend anything
This site is new. Right now the traffic to any individual centre page is small, and on most of them it is close to nothing. Anybody selling you advertising ought to tell you that, so: we are telling you that.
What we will do instead of quoting a rate card we cannot justify is show you the actual numbers for the centre you care about — impressions and clicks for that page, from Google Analytics, before you decide. If they are not worth paying for yet, we will say so and you can come back later. Early sponsors get a founding rate that holds when the numbers improve.
What you get
A named slot on one centre page
Your business name, one line about what you do, a phone number and a link, in a card on that centre's page. Clearly marked as sponsored, because pretending otherwise would be both dishonest and against advertising rules.
Exclusivity at that centre
One sponsor per centre. You are not sharing the page with three competitors, and we will not sell the slot beside yours to the school across the road.
An end date, not a rolling trap
Every placement has a date it stops. It comes off the page automatically on that date. No auto-renewal, no cancellation notice period, no chasing us to be removed.
Real numbers
Page views and link clicks for your centre, from Google Analytics, whenever you ask. If the page is quiet we will tell you the page is quiet.
Genuinely relevant readers
Nobody lands on a test centre page by accident. They are learning to drive at that centre and trying to move a test date. That is the whole audience.
You keep every enquiry
People contact you directly. We take no commission, no lead fee and no cut of anything you go on to sell them. We never see it.
What is not for sale, at any price
Sponsorship pays for a labelled box on a page. It does not buy any of this.
Anything to do with matching
Matches are decided by the four DVSA swap rules and the learners' own preferences. Sponsor data is stored separately and the matching code never reads it. There is no paid placement in anybody's results and there never will be — the moment a match is for sale, the matches stop being worth anything.
Learners' details
We do not sell, rent or share email addresses, names or booking references. Sponsors get a link on a page, not a list of people. The privacy page says the same thing and is the binding version.
Search ranking
Every sponsor link carries rel="sponsored", which tells Google the link is paid and stops it passing ranking signal. That is Google's rule, not a preference, and selling links that break it would put this whole site at risk.
Editorial content
Pass rates, the swap rules and the guidance on each page are what they are. A sponsor cannot change a word of them, and a centre's pass rate will not be flattered because somebody paid.
Two kinds of business we will turn down. Anything offering to book, hold or manage a learner's DVSA test — since 12 May 2026 only the candidate may do that, and we will not advertise it. And any rival swap or cancellation service: it would confuse the people we are meant to be helping.
Who this suits
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Driving schools and instructors
The obvious one. Every reader is a learner at your local centre, and a good few are looking for lessons before a test they have just moved.
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Garages and MOT centres near the centre
Learners bringing their own car to a test need it road-legal and presentable. A lot of them find out late.
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Young-driver insurance and telematics
The week somebody passes is the week they buy their first policy.
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Intensive courses and refresher lessons
Somebody who has just swapped into an earlier date has a fixed deadline and knows it.